DJARUM Indonesia Brands

Djarum is an Indonesian kretek (clove cigarette) brand/manufacturer founded in April 21, 1951 by Oei Wie Gwan in Kudus,Central Java.

History

In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi and Bambang Hartono, took the opportunity to rebuild the company.

Their products are hand-rolled or machine-rolled kretek, both are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using age-old methods of manual rolling by their skilled laborers. While their machine-rolled kretek, introduced in early 1970, manufactured in a fully automated process using high-tech machinery.^[5]

Come to the mid-1970s The R&D department invented Djarum Special, which first hit the market in 1976, followed in 1981 by Djarum Super.^[6]

While the domestic market for their kretek was large, in 1972 they began exporting handrolled kretek to tobacco retailers around the world, from Japan to the Netherlands and the United States.^[7] Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing.

After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN, BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.^[8] In 2004 the Djarum Group acquired a 30 year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.

The Djarum badminton club (PB Djarum) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King and Alan Budikusuma have won numerous championships for Indonesia.

Since the ban in 2009 on flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.^[9]

Product

Djarum Black cigarettes

Domestic

1. Clavo
2. Clavo Premio Filter
3. Djarum Black
4. Djarum Black Cappuccino
5. Djarum Black Menthol
6. Djarum Black Mild
7. Djarum Cigarillos
8. Djarum Coklat
9. Djarum Coklat Extra
10. Djarum Coklat Filter
11. Djarum Istimewa
12. Djarum Istimewa Filter
13. Djarum 76
14. Djarum 76 Filter Gold
15. Djarum Super
16. Djarum Super Mild
17. Dos Hermanos
18. Gold Seal
19. L.A. Lights
20. L.A. Lights Menthol
21. L.A. Ice
22. L.A. Fire Freeze

International

A pack of twelve Djarum Black Cherry clove filtered cigars from the United States.

1. Djarum Bali Hai
2. Djarum Black
3. Djarum Black Bliss
4. Djarum Black Cherry
5. Djarum Black Menthol Supersmooth
6. Djarum Black Supersmooth
7. Djarum Black Vanilla
8. Djarum Cherry
9. Djarum Menthol
10. Djarum Mild
11. Djarum Special
12. Djarum Splash
13. Djarum Super
14. Djarum Vanilla
15. Gold Seal
16. LA Lights
17. LA Menthol Lights
18. Spice Island

Discontinued brands

1. Djarum Classic (Defunct)
2. Djarum Filter (Defunct)
3. Djarum Merdeka (Defunct)
4. The President (Defunct)
5. Djarum Super CS (Defunct)
6. Djarum Super Mezzo (Defunct)
7. Djarum Black Tea (Defunct)
8. Djarum Black Slimz (Defunct)
9. Inspiro (Defunct)
10. Filtra 100s (Defunct)
11. Zamrud Mild